A little something you can do to seperate yourself from other contractors.
It's not too often that something outside of work reminds me of a trade-show seminar. But I recently received a card in the mail that did just that.
It was from a real estate agent, wishing me a happy Thanksgiving. The card was in a better-than-average envelope, with my name and address handwritten on it. It didn't look like a typical real estate come-on, and I'm sure that was the idea. I certainly don't do more than glance at most unsolicited correspondence.