‘Coleman Car’ takes to the racetrack
October 1, 2009
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Henry Gaus, owner of Cool Zone Heating & Air
Conditioning, added Coleman and Johnstone Supply graphics to his racecar. He
says it is a way to show his appreciation for the company and show the products
he sells. |
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Henry Gaus, owner of Cool Zone Heating & Air
Conditioning in Beaumont, Texas, has found a way to mix his passions, HVAC and
car racing.
Gaus has been selling Coleman products since the
line of heating and air-conditioning equipment was first introduced in the
Beaumont area 11 years ago. According to Gaus, he was so pleased with the
products and the people who represent them, including Johnstone supply manager
Doug Smith and Coleman regional sales manager Howard Wilson, that he decided to
prominently feature the Coleman and Johnstone Supply logos on his
racecar.
A representation of the Coleman MC2 MicroChannel
Mini-Cube air conditioner is also strategically placed beside the two corporate
logos.
Gaus’ interest in racing spans 20 years.
“I
started with a sprint car in the late ’80s,” he recalled, “long before I opened
my air-conditioning business in 1996. I continued racing as a privateer until
the mid-’90s when it just got too expensive for someone like me who did not
have a large sponsor to help with the expenses.”
Gaus
dropped out of the sport, but by 2000 he found himself hanging around the track
again. In 2001 he purchased a modified, red-colored car.
“It
was an older car and we couldn’t get it to do much,” he said. “So in 2003 we
bought a car that was just 1 year old, and that’s when our racing career took
off.”
In 2004 and 2005, Gaus’ car won back-to-back points
championships at the local track in Beaumont.
“Every
time you race, you get a certain amount of points, so at the end of the year,
consistency is what’s important,” he explained.
Gaus dropped
out of racing during 2007, but in 2008 he was back, this time with a second car
— a blue one whose graphics are similar to those of the red car — and a team of
two drivers and two men who help maintain the cars.
“I put
the Coleman logo on the cars because that’s what I sell,” Gaus said. “I enjoy
my relationship with both Doug and Howard. I see them often, and when I do,
they both have plenty of time for me. That really makes a difference for
someone in my line of work, so I’m proud to put their logos on my cars.”
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