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WaterFurnace seeks ‘master dealers’

December 1, 2007

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WaterFurnace reports that is looking for contractors interested in becoming a WaterFurnace GeoPro Master Dealer.

The company says the program offers extensive installation and service training and commitment to a local marketing program, supported by WaterFurnace with professionally produced marketing materials.

“With many dealers already participating, and a significant number of other dealers in the process of joining the ranks of this elite group of contractors, WaterFurnace is poised to capture significant market share of the geothermal market with WaterFurnace geothermal systems,” said Phil Albertson, vice president of sales and marketing. “We continue to seek select contractors willing to commit to the master dealer program.”

WaterFurnace GeoPro dealers also receive training on the latest load-calculation and energy-analysis software to offer homeowners accurate system sizing and a complete savings analysis.

“A WaterFurnace geothermal heating and cooling system can save the typical homeowner up to 70 percent on home energy bills,” Albertson said. “Most people decide to purchase our product because of its ability to save energy and because it reduces the home’s carbon footprint. Once a WaterFurnace system is installed, homeowners appreciate its comfort, quiet operation and superior reliability. A GeoPro master dealer has a lot to offer, and we believe we have a lot to offer contractors who are willing to make the commitment to the master dealer program.”


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